There are pros and cons to both hiring a freelancer and an agency. While freelancers tend to work on their own, agencies offer a more streamlined experience. Additionally, freelancers are often cheaper than agencies because they are a one-person operation, with fewer overheads. However, freelancers may also undervalue themselves to secure work.
An agency is better equipped to handle more projects. In addition to hiring the best freelancers, they have a team of qualified experts to manage and coordinate projects. While freelancers often work on their own schedules, agencies have a consistent work schedule and are organized. They will also be able to communicate with clients more effectively.
In addition, hiring a marketing agency reduces waste and risk. It also sets up a more stable future for your brand. Since many fledgling brands are limited by budget, they may have to start with freelancers, but larger companies may want to hire an agency to help them with their marketing.
Which could result in a less cohesive design. An agency, on the other hand, will have a team of designers to handle your project.