If you are a business owner in Australia, regardless of your size, you need to take your online presence seriously. Most Australian consumers, like in other parts of the world, increasingly prefer shopping online. An overwhelming majority of consumers either buy online or search online to find local businesses. If you still haven’t engaged the services of an expert SEO agency, here are a few reasons you need to start now:
1. Better ROI than traditional marketing
Small to medium-sized businesses have a limited marketing budget and they need to make every dollar count. This is where search engine optimisation shines as it is a lot more effective compared to paid advertising or traditional advertising. Paid advertising works but only when you’re willing to spend money. Once your budget is gone, the traffic stops.
On the other hand, search engine optimisation is a long-term play. Once a proper strategy is adopted and executed, it will turn on the organic traffic tap and you will keep getting targeted leads at almost no cost. Paid advertising and traditional marketing don’t even come close to SEO when it comes to return on your marketing dollars.
2. SEO increases revenue
At the end of the day, the only thing that matters is revenue and there is nothing better than SEO to increase revenue. Imagine having your website at the top of search results for queries related to your business. With thousands of people searching for keywords related to your business on their phones, if your business is right in front of them, imagine the amount of traffic you could get and what that will do for your business!
3. Local businesses thrive with SEO
SEO is essential for local businesses even if they don’t sell directly online. More than 50% of searches on Google have local intent and what makes local SEO more important is the fact that most local searches are directly related to buying a product or service. If you have a business in a decent-sized city, chances are there are hundreds or even, thousands of potential buyers searching for a product or service you sell.
If you have a plumbing business or a shop selling flowers in Melbourne, there are thousands of searches for these terms specifically for Melbourne. If you are not at the top of search results for these terms, your competitors are and they are increasing their market share and generating a lot more revenue than you.
Partnering with the right agency specialising in local SEO can help you get to the top of local search results for keywords related to your business and that will do wonders for your local business.
4. Focus on growing your business
If you are a small business owner, you must be busy. After all, you have to take care of a lot of things. Search engine optimisation is a time-consuming process and it takes time to deliver results.
Most business owners do not have the time to invest in SEO and this is why smart business owners choose to partner with a reputed, experienced and reliable agency specialising in local SEO. It allows them to focus on growing their business as the professionals take care of the SEO process.
To conclude, search engine optimisation has become an essential marketing tool for businesses of all sizes. If you still haven’t invested in SEO, the right time to get started is now. Whether you run a plumbing business, a flower shop, an electrical company, a restaurant or you sell products online or run a dental clinic or any other kind of business, partnering with an experienced SEO agency can help you take your business to the next level.