Backlinks have become a critical part of any Internet marketing campaign. They can help you achieve the top ranking of Google, Yahoo, and other search engines, and they can help you gain traffic and visitors to your website. You can also use backlinks to generate new leads for your business. This article discusses some of the industry’s latest trends and best practices.
Gated posts
If you’re new to the gated content game, you’ve probably heard about white label link building services. It’s a way to capture more readers and generate more leads. First, however, you must decide if it’s worth the effort.
An email campaign is the most popular way to promote a gated post. But, while you’re at it, you can also use social media to share your content. Also, consider adding pop-ups or pop-unders to relevant pages. This way, you don’t need to make people scroll through your entire website to find the content they want.
Another option is to create a landing page for your gated content. With MailerLite, you can create a custom template, embed a form, and set up automated email delivery.
The most crucial factor to consider when deciding whether or not to gate your content is how well it meets the needs of your readers. For example, a well-written and informative article is more likely to earn social shares than a dry, dull guide to a topic.
Infographics
Infographics are one of the most effective tools for generating backlinks. This is because they have a high level of engagement, can be easily shared, and are very visual. With their help, you can increase traffic and improve your website’s conversions.
A free online tool is an excellent way to create an infographic. The design process is relatively easy. Start by determining what statistics and critical data you need to include. Once you have all the details, write your content. Ensure it aligns with the image and that the fonts and colors are clear and readable.
After completing your infographic, you can submit it to sites that accept infographics. These websites require you to provide a relevant title and description. Some also let you add an embeddable code that provides extra backlinks.
Listicles
Backlinks are one of the most important ranking factors for search engines. They are considered the holy grail of SEO and are a vote of confidence in your site—however, not just the number of links that matters but also the quality of those links.
Getting backlinks can be tricky, but there are ways to increase your chances of getting the ones you want. For example, you can acquire them organically or use paid tools.
First, find the most relevant websites. The top sites are more likely to be high quality, have good content, and are credible. This means they are more likely to have links from other high-quality sites.
Next, look for links that are relevant to your niche. For instance, if you’re a yoga enthusiast, you may want to build links to yoga-related blogs and forums.
Nofollow links
The latest trend in backlinks is the use of nofollow links. While these links don’t help your search engine rankings, they have few benefits. They can be helpful for network building and increasing your social media audience. But don’t overlook the potential downsides.
First, there’s no way to tell whether Google will follow nofollow links. This means you might end up with an unindexed page. On the other hand, if you have links that aren’t nofollow, it can also decrease your rankings.
Lastly, there’s no way to prove that the links you receive are natural. If you’re promoting your own business, you don’t want to give the impression that you’re trying to promote another company.
Monitoring your link profile growth
Backlink profile monitoring is an essential part of SEO efforts. You need to watch for spikes in backlink activity, drops in action, and negative SEO attacks. In addition, you need to disavow links that are not good for your website. This way, you can prevent penalties.
There are several tools you can use to perform this task. Some of them are free. However, you will need to pay to get more features and better results. The paid versions start at $99 per month.
