Fy2020spanglervariety is a digital media platform focused on content and entertainment. It provides news, reviews and videos in multiple languages to its customers. It has a dedicated international division, which acts as a sales agency for films it does not produce. Anand Mahindra is one of the largest investors in the company. Its mission is to champion independent films from India.
One of the reasons for its success is the technology it employs. It uses the latest in trending applications, APIs and display advertisements to create a unique experience for its users. The logo is not short on innovation: it has a loud horn fanfare at the top and a countdown inside a circle at the bottom. It also has a mobile app, which allows its customers to access news, photos, and videos. In fact, Cinestaan boasts of more than 150 films distributed to date.
The company also produces its own content. Its mobile app, aptly titled “Cinestaan”, is available in both iOS and Android versions. Another subsidiary of the company, C International Sales, will work with Amazon Prime Video to bring two official selections of the Toronto International Film Festival to its online streaming service. This is the first time Amazon will carry an Indian film on its platform.
On the other hand, the company has a number of other facets: it has an internal production studio, it has sales and marketing departments, and it supports national cinemas. Its distribution capabilities are limited, however. Its overseas division, known as C International Sales, is a subsidiary of Cinestaan Film Company Pvt. Ltd. This new venture will sell Indian films to the rest of the world. The company’s founder, Rohit Khattar, will head the company. Its website and mobile app are available in English, Hindi, Punjabi, Tamil, Telugu, and Bengali.
As for the quality of its films, it is a boutique film studio, but its output is noteworthy. A new film, Mirzya, will be released by the company this month. It stars Saiyami Kher and Harshvardhan Kapoor and is based on a well-known folklore tale, Mirza Sahiban. This is the first of three feature films that Cinestaan will partner with Rakeysh Omprakash Mehra’s ROMP Pictures. The film is also the first Bollywood movie that the director has co-produced. It is expected to screen in the BFI London Film Festival’s Love strand.
The company has a lot to offer its users, ranging from a mobile app to a news and review portal, videos and native advertising. The ‘Mirzya’ has been screened in a number of major international festivals, including the Busan Open Cinema strand. Its latest endeavors include a joint-venture with Anil Thadani and a film collaboration with Rakeysh Omprakash’s ROMP Pictures. The company’s other offerings include a gap funding service and a mobile app that can rebrand its own films for global distribution.
The company has a team of experts, comprising young blood and seasoned veterans. They have a vision for a one-stop destination for Indian cinema. Its newest creation, the C International Sales, will help make this dream a reality.
