A press release is a vital part of a band’s promotional strategy. Not only does it allow the media to cover an event, but it can also help you establish a relationship with key contacts who can then help spread the word about your band’s existence. To create an effective press release, you must consider a few key elements and tailor it to your contact list. By following a few basic rules, you can create an effective press release that will help your band get the exposure they need to become a household name in your area.
First, make sure to include a header. This should include your band’s name, the name of the album or tour, and other pertinent information. Use bold or bigger fonts to draw attention to this information. You can also include a quote from a review, as well as links to your website and social media. Next, write a short description about your new album. Include the biggest selling points of the album.
The next step in creating a press release is to write it so that it will catch the attention of the media. This is crucial because a band’s music must be heard in order to gain exposure. Even if the audience is small, it is important to create an impact. Local publications are usually more interested in local bands, so it is crucial to include a local angle to your press release.