As a business owner, you know that having a great website is important. But what about when it comes to financial websites? What are the best practices for designing them? In this blog, we will discuss 8 of the most important ones. Keep reading to learn more!
1. Keep a Professional Tone
A financial site is often one of the first places a consumer will go to find out about investments, loans and other types of services. And if they don’t have a good experience, they may never come back. That’s why it’s important for your site to have a professional tone that engages the visitor as soon as they land on your homepage.
2. Make Navigation Easy
Along with having a professional tone, it’s also important to make navigation easy. Do not try to overwhelm the visitor with too many options because it may cause them to leave your site before completing their research or making an investment. One of our most important tips is to avoid using words like “click here” and instead, use phrases like “learn more.” This helps people familiarize themselves better with your site and makes them feel more confident about the information presented.
3. Keep It Simple When Using Colors
It can be tempting to use lots of colors for different elements of your website or certain parts of the homepage design. However, this takes away from the professional tone you want to have and causes the page to look cluttered. Plus, if you use colors that are too dark or too bright, it can be hard for visitors to see your content correctly.
4. Remember That Less Is More
Do not try to cram every last bit of information into a small area on your website because it will likely cause confusion for visitors who don’t necessarily understand financial terminology. Try using a grid system when laying out your page where you separate each section with enough space in between them so nothing is jumbled together. This helps people easily navigate through the site and find what they need without becoming overwhelmed or frustrated from lack of control over what they see.
5. Use High-Quality Graphics for Illustrations
When creating illustrations to use on your financial site, make sure to use high-quality images that look great when seen on multiple devices like computers and mobile phones. This keeps the experience positive for visitors no matter what type of device they are using. Also, remember not all illustrations need to be too detailed; simple shapes and forms work just as well!
6. Use Fonts That Are Easy to Read
Choosing a font that is easy to read is extremely important: if people can’t read anything you write, they’re not going to be able to follow along with all of your information and complete their transaction successfully. Make sure you choose either Arial or Helvetica because they are easily readable when shown in any size on your website. Another option would be to use a font from the Google Font library as they will be displayed beautifully on your site.
7. Seek Out Mobile-Friendly and Responsive Design
Mobile and tablet internet usage continues to grow each year, and that means it’s more important than ever for financial sites to be mobile-friendly – if people can’t view what they’re looking for easily when on their phones or tablets, they’ll head elsewhere. Plus, we know that 57% of consumers expect websites to look good on mobile.
8. Utilize Social Sharing Buttons
By putting social sharing buttons at the top of your site where visitors can see them easily, you make it more likely for people to share your content across their social media profiles, increasing brand awareness and traffic to your website.