More and more people spend their time online. If you’re a content creator and have several social media channels, you have to take the opportunity to drive more views and hits to your sites. You know you have to do this to increase awareness and visibility and increase the chances of monetizing your hard work. This is why businesses rely on a social media marketing management team to maximize their exposure. In this article, we’ll tackle some expert tips to drive more traffic to your channels.
Check out the infographic below to compare and contrast different social media sites based on your needs!
Infographic created by Clover, a POS systems company
1. Get the right profile for all your social media sites
People react to relatable personalities. Make sure that you have a complete profile that will be accessible to casual browsers to have a background about you as a person. As part of your strategy, you need to project an image that will have people buzzing.
2. Create great visuals
Great content needs visual augmentation. People don’t just make their decisions without analyzing key points, so it’s your job to provide it for them. As a content creator, you need to know that a sea of texts will never cut it. Intersperse your content with striking visuals, and you’ll see an increase in your viewership and sales quickly.
3. Create regular posts and content
Don’t let your viewers wait too long for your next content; otherwise, you risk the chance of them turning to someone else for their daily fix. Remember that if people don’t see something new and interesting on your accounts, they’re bound to move to another site.
4. Engage your audience
Among the essential things you have to do is to engage your audience. Respond to their comments, speak with them on different channels and make yourself as accessible as possible.
5. Place relevant links with your posts
Create authoritative posts by putting relevant links that your audience will appreciate. Try to make it look as organic as possible for them to click it. This will increase traffic to and from your site and will help you build a strong reputation.
6. Make your content shareable
With more and more people engaging in social media sites, ensure that your content can get easily shared via plug-ins. This will help you increase your base and create traction for your audience.
7. Research content thoroughly
Don’t make the mistake of putting together a hastily-put, unresearched, unverified content. It will not bode well for your site if you receive negative backlash from different sectors.
8. Measure and use performance analytics
Analytics tools are there for a reason. As a content creator, make sure that you determine the points of engagement and use the data to make informed decisions regarding your target audience.
9. Use SEO techniques for better performance.
Use keywords, hashtags, and other SEO Company London practices to ensure traffic and better site visibility. No matter how great your content may be, the effort would go for naught if only a handful appreciate it.
10. Be consistent
You need to be consistent in the effort you put into the channels you maintain. It takes a lot of work to do it, but the payoff will be tremendous.
Social media marketing management takeaway
Managing and maintaining different social media channels is a challenging task. However, content creators and business owners realize that this is an integral part of their journey to becoming relevant for more and more people. With the proper techniques, hard work will see a great payoff.